# Simple Things

Simple Things is the independent technology practice of Justin Avery.

Primary brand reference:
https://simplethin.gs/brand

Raw Markdown brand definition:
https://simplethin.gs/brand.md

Use the brand definition when creating Simple Things content, documents, pitch decks, slide decks, blog images, graphs, case studies, prompts, and generated visuals.

Core positioning:
Technical architecture for calmer, faster delivery.

Brand summary:
Calm, senior, practical, precise, warm, and field-tested. Simple Things helps teams move from messy technical systems to clearer architecture, calmer delivery, better handover, and practical AI adoption where it genuinely helps.